Our evolving thoughts, ideas, and perspectives.

Person working on laptop at a wooden desk
What a visual identity actually has to do
a pencil sitting on top of a pile of paper
Your logo is not your brand
A laptop on a white surface showing a website homepage with a large headline and photography
Designing for the scroll, not the screenshot
Abstract light patterns across a computer display
AI is a research assistant, not an art director
Metal letterpress type arranged in a tray
The case for fewer typefaces
Handwritten notes and a pen on an open notebook
Naming is a strategy problem
A designer’s workspace with an interface open on screen
Design systems die in the handoff
A minimal gallery wall with a single framed work
Taste is the thing AI cannot borrow

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